Our Mission

We inspire the world to experience our destination.

Our Vision

Tourism Victoria will be internationally recognized as a leader in sustainable tourism development, ensuring Greater Victoria remains one of the top destinations in the world.

Our Commitment

Tourism Victoria markets Greater Victoria and Vancouver Island’s diverse year-round tourism products and exceeds expectations.

We deliver progressive, responsible leadership by advocating sustainable development of the destination for the social, cultural, environmental and economic enrichment of our members and community.