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Research and Statistics

In order to provide Tourism Victoria Members with the most up-to-date tourism trends and statistics, Tourism Victoria conducts ongoing research projects, often in partnership with various industry partners and Tourism British Columbia.

The following are some of the results of recent studies available to the public:

Tourism Activity and Spending in Greater Victoria

Tourism is a crucial economic sector for Greater Victoria and a new study commissioned by Tourism Victoria reveals some surprising statistics that show how a decline in tourism would have decisive consequences for the city as a whole. Grant Thornton LLP has prepared a high-level assessment of estimated impacts related to potential declines in tourism activity and spending in Greater Victoria.

Direct employment in the tourism sector provides almost 22,000 jobs in Greater Victoria, which does not include jobs indirectly linked to tourism such as industries supplying products and services to hotels, transportation and attractions.

Rather than conducting a traditional economic impact study that estimates total output, gross domestic product, and direct and indirect impacts, Tourism Victoria has estimated the impacts to Greater Victoria businesses and the local economy that could result if tourism activity, as reflected in visitor spending, were to decline. Click here or the link above for the full report.

Victoria Tourism Bulletins and Statistics

Data based on Chemistry Consulting Group Inc. is featured in the monthly Victoria Tourism Bulletin. Historic data featuring statistics regarding: Hotel Average Occupancy, Average Daily Room Rate, RevPAR, BC Ferry Traffic, Victoria International Airport Passengers and Victoria Conference Centre Delegate Days.

Tourism Victoria Exit Survey

The Tourism Victoria Exit Survey was a research initiative of Tourism Victoria's. The data collected provided visitor market information for use by Tourism Victoria and its industry members for making business and marketing decisions. The survey information includes Visitor Origin, Trip Purpose, Destination, Accommodation, Activities, Daily Expenditure and more.

Other Useful Research Links

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