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Meetings Campaign

For the first time, Tourism Victoria, the Victoria Conference Centre and the local hotel community are rallying around a new campaign to showcase Victoria as the Idea Capital. This campaign highlights Victoria B.C. as an ideal meetings destination for connecting people and stimulating ideas. We encourage you to embrace this cohesive brand by leveraging the following resources in your own daily sales and marketing activities. 


To use our logos right click and save as on the images below. For high resolution vector logos please contact Jennifer Adsett, Destination Marketing Manager.

idea capital colourful

idea capital logo black  

capital idea logo white

(White lettering, transparent background) 


Shared Sales Collateral

The Idea Capital campaign features shared sales collateral and messaging. This includes an innovative hardcover book with a four and a half inch video screen showcasing our latest destination video along with the top five reasons why meeting in Victoria is a Capital Idea. While nothing beats showcasing our destination with the hardcover video book, please feel free to download this one pager to use in your sales activities. If you would like to order video books please contact Jennifer Adsett, Destination Marketing Manager.

photo book


Content Marketing Strategy

To keep Victoria top of mind as the Idea Capital, we encourage you to take part in sharing Capital Ideas on social media with #CapitalIdeaYYJ. We have created a list of 50 Capital Ideas that you can use to promote Victoria as a meetings destination. Tourism Victoria is actively communicate these ideas on TwitterLinkedIn and Pinterest and invite you to join the conversation to create some buzz. Feel free to create your own Capital Ideas to add to your social efforts and we will look to share those as well. 

hashtag #capitalideayyj 

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