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A couple explored The Butchart Gardens, a National Historic Site of Canada
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Corporate Information

Destination Greater Victoria (Greater Victoria Visitors and Convention Bureau) is the official not-for-profit destination marketing organization working in partnership with more than 950 business members and municipalities in Greater Victoria.









Major Event Sponsorship

Destination Greater Victoria collaborates with the local hotel community to provide partnership investment to select major events that support the two groups' mutual business objectives. The Major Events Partnership Program is administered by Destination Greater Victoria. 

In collaboration with the hotel community, we review sponsorship and partnership applications annually. More applications are received than there are partnership funds available, so the following information is provided as a guide for the festivals and events community to assess if they are strategically aligned with the objectives of both Destination Greater Victoria and the hotel community.

Partnership investment will be considered for festivals or events that:

  • Generate significant measurable overnight stays in paid accommodations (500 room nights minimum)
  • Have a promotional plan in place
  • Promote repeat visitation
  • Contribute to local economic development
  • Promote tourism and the region
  • Preference is given to off-season (January to April, November to December) events
  • Comply with Destination Greater Victoria's process for tracking room blocks through CRM (Customer Relationship Management) technology

Please carefully review the Program Outline to ensure that your project fits with program criteria.

The application window for 2022 is now closed. Please check this page in March 2022 for details on the 2023 application window..