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Corporate Information

Tourism Victoria (Greater Victoria Visitors and Convention Bureau) is the official not-for-profit destination marketing organization working in partnership with more than 950 business members and municipalities in Greater Victoria.

Major Event Sponsorship

Tourism Victoria collaborates with the local hotel community to provide partnership investment to select major events that support the two groups' mutual business objectives. The Major Events Partnership Program is administered by Tourism Victoria.

In collaboration with the hotel community, we review sponsorship and partnership applications annually. More applications are received than there are partnership funds available, so the following information is provided as a guide for the festivals and events community to assess if they are strategically aligned with the objectives of both Tourism Victoria and the hotel community.

Partnership investment will be considered for festivals or events that:

  • Generate significant measurable stays in paid accommodations (500 room nights minimum)
  • Have a promotional plan in place
  • Promote repeat visitation
  • Contribute to local economic development
  • Promote tourism and the region
  • Preference is given to off-season (January to April, November to December) events

Please carefully review the Program Outline to ensure that your project fits with program criteria.

To properly assess all 2018 proposals, there is a strict application deadline of applications of January 12, 2018.