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Destination Greater Victoria is a vital organization driving prosperity and well-being in the Greater Victoria community. Destination Greater Victoria's Board of Directors takes its role seriously and strives for excellence in governance. The organization’s Board of Directors is elected from its membership and is complemented by a variety of appointments from funding partners and other key community organizations. Together they form a strong governance table, ensuring there is oversight in strategy execution, as well as considering the needs of stakeholders on an ongoing basis.

Destination Greater Victoria is a proud member of the Institute of Corporate Directors British Columbia Chapter. Our Chair, First Vice Chair and key executives have completed the Institute of Corporate Directors Not-for-Profit Governance Essentials Program, while our Past Chair and CEO have completed the full ICD.D designation.




General Manager, Delta Hotels by Marriott Victoria Ocean Pointe Resort
Accommodation Sector - More than 149 Rooms

Kimberley Hughes manages the gorgeous Delta Hotels by Marriott Victoria Ocean Pointe Resort. Kimberley graduated from Queen's University in 1988 with a BA in Political Science and has completed the ICD Not-for-Profit Governance Essentials Program. She moved to Victoria in 2008 from Whistler, B.C. Kimberley is an active member of the tourism community and was one of the founding (and current) Board of Directors of the Victoria Hotel Destination Marketing Association, which was instrumental in generating significantly more marketing dollars for Destination Greater Victoria.

Kimberley has been an active member on the Destination Greater Victoria Marketing Committee since 2010. She held director positions on various boards including Treasurer, TIABC and Chair of Policy and Government Relations Victoria Chamber. Kimberley's business acumen and passion for customer service are the driving forces behind her successful career in tourism. Providing a desirable destination goes hand in hand with creating a sustainable community to live in.



First Vice Chair

Chair, Sales and Marketing Committee
VP Museum Operations, Royal BC Museum
Arts, Culture and Societies Sector

Erika joined the Royal BC Museum in 2010, bringing extensive experience in marketing communications in both the private and public sectors. She attended Harvard Business School, is a communications and advertising accredited professional, and has a Liberal Arts Diploma. Erika was a member of University of Victoria's Congress of the Humanities 2013 Community Partnerships committee, and a member of the Destination Greater Victoria Sales and Marketing Committee (2011-2013). She also currently serves on the boards of the BC Museum Association and Big Brothers Big Sisters of Victoria.

As Vice President of Museum Operations at Royal BC Museum, Erika holds responsibility for a varied portfolio including IMAX Victoria, marketing, communications, publishing, business development, museum operations and corporate services.



Vice Chair

Chair, Finance and Membership Committee
General Manager, Abigail's Hotel
Accommodation Sector - 25 Rooms or Fewer

Allison has worked in tourism for more than 25 years. Born and raised in Halifax, she holds a degree in Hotel Management from the Les Roches International School of Hotel Management in Switzerland and a Bachelor of Arts degree from Acadia University in Nova Scotia. Before moving to Victoria in 1997, Allison worked in luxury hotels in both Switzerland and France for several years, where she received hands-on training in all areas of the hotel industry.

In Victoria, Allison has worked as Sales and Revenue Manager at the Delta Ocean Pointe Resort & Spa and the Harbour Towers Hotel. She was the Director of Marketing at Abigail's Hotel for several years before being promoted to General Manager in June 2015, when Abigail's changed ownership.

Allison's passion for the tourism industry, dedication to first-class customer service, international experience and marketing and revenue management know-how have been key drivers in her success, seen most notably in the year-over-year growth of Abigail's Hotel and its continued achievement of being voted one of the top Best Small Hotels in Canada by Trip Advisor Travelers' Choice awards.

Darlene Hollstein




Chair, Governance, Human Resources and Risk Committee
General Manager, The Bay Centre
Retail and Restaurants Sector

Darlene is the General Manager of The Bay Centre in downtown Victoria and has been employed in commercial property management for the past 25 years with Cadillac Fairview, Westcliff Property Management, 20Vic Management Inc. and most recently Cushwake Asset Services ULC. Darlene is passionate about Greater Victoria, which she has proven by volunteering to create change. Since joining Destination Greater Victoria in 2011, she has sat on numerous boards and committees, including Destination Greater Victoria, where she is currently Chair of the Governance, Human Resources and Risk Committee and also a past Chair of the Finance and Membership Committee.

Darlene is a member of the Greater Victoria Chamber of Commerce Governors. She is the past Chair of the Greater Victoria Chamber of Commerce (2013), Greater Victoria Economic Development Agency (2009-2014), and Downtown Victoria Business Association (2007-2009) where she served as a Board Member from 2005-2013. Darlene is Past President of BOMA Victoria (2009/10) and Board Member since 2006. Currently, she is a member of the International Shopping Centre Association, British Columbia Shopping Centre Association and International Downtown Association.

On the philanthropic side, Darlene is Chair of the Steering Committee for the Victoria Hospitals Foundation – Visions Gala since 2016. She has sat on numerous committees including the Mayor’s Task Force on Breaking the Cycle of Mental Illness, Addictions and Homelessness, is a past Board Member of the Leadership Council for the Greater Victoria Commission to End Homelessness and has been the United Way’s Workplace Community Advisory Chair for 2020.




Chair, Transportation and Destination Management Committee

Owner/Operator, Eagle Wing Whale & Wildlife Tours
Recreation and Outdoor Adventure Sector

Brett has been involved in tourism and hospitality since 1993, beginning at the Accent Inns and then moving on to the Delta Ocean Pointe Resort for eight years. Most recently, Brett is involved in the industry as co-owner and operator of Eagle Wing Tours Ltd. Eagle Wing operates year-round in the whale watching industry and Brett has been running tours since 1997, winning numerous awards and maintaining a #1 Trip Advisor ranking since 2007.

Brett has been heavily involved in many aspects of the business including marketing, web design, social media, networking, boat maintenance, office operations, staffing, reservations, and other. With a fine arts background, Brett also brings a creative element in thinking outside the box about tourism in the region.



Past Chair

President, Starrboard Enterprises Inc.

Starr describes herself as a Specialized Generalist having led a successful career as an executive vice-president/owner/managing partner in the marine hospitality, tourism, food and beverage and event management industries. Starr is proud to be a Co-Founder of the IMPACT Sustainability Travel & Tourism Conference, a collaborative National Dialogue on innovation and the contribution of tourism to Canada’s sustainable future.

Starr has a rich volunteer life and her Board involvement spans decades, fulfilling numerous positions. Starr recently chaired Destination Greater Victoria's Board of Directors and also its Transportation and Destination Management Committee. She is also Board Secretary and Chair, Governance and Nominating Committee for the Greater Victoria Harbour Authority. Starr is honoured to have been a recipient of the C-FAX Community Leader of the Year Award.

Starr is a graduate of the ICD-Rotman Directors Education Program (DEP) and has achieved the Institute of Corporate Directors’ ICD.D. The ICD-Rotman DEP provides education on the elements of effective governance including strategic performance, financial performance, human performance and risk management.

Starr chooses to consult on projects that contribute to the greater good for our communities. Her passion is speaking to groups about the leadership of one’s life, in partnership and as a contributing member to the societies we live in.




Chief Experience Officer, Wildplay Element Parks
Attractions Sector

As Chief Experience Officer and co-founder of WildPlay Element Parks, Tom is responsible for expanding this network across North America. A business generalist, Tom is an uncompromising values-based leader in his execution of strategic and tactical plans. His 35-year career has included mountain guiding, management and consulting in the private sector, implementation of business initiatives/strategies, sourcing and managing IT resources for complex system implementations, risk management in various business settings, and several successful start-up businesses in different industries, including the tourism hospitality sector.

David Gudgel




CEO, Clipper Vacations
Transportation and Sightseeing Sector

David joined Clipper in April 2014 as the VP of Business Development. He was promoted to COO in January 2015 and then promoted to co-CEO in May 2017, before becoming the sole CEO in 2018.

David has been involved in the Pacific Northwest and Alaska travel industry for more than 30 years. He began his career working for Holland America Line as a tour bus driver in Juneau, Alaska as a summer job during college. David stayed with Holland America Line in several different capacities of progressive responsibility for more than 15 years, spending the last 6 of those years as General Manager for Gray Line of Seattle and Horizon Coach Lines. David served on the Gray Line Worldwide Executive Board from 2000 to 2005 and also on the Visit Seattle Executive Board from 2001-2009.

David is a graduate of Gonzaga University and earned a B.S. in Business Administration.

Madone Pelan




General Manager, The Oak Bay Beach Hotel
Accommodation Sector – From 26 to 149 Rooms

As a hospitality professional with more than 25 years of experience, Madone brings a passion for continued excellence in tourism. She was appointed General Manager of the Oak Bay Beach Hotel on March 1, 2020, then due to COVID restrictions was required to shut down the hotel’s four restaurants, spa, meetings and events and eventually our guest rooms before successfully reopening all hotel amenities in June 2020. For five years prior to this Madone held the position of DOSM at the Oak Bay Beach Hotel, with a proven track record of exceeding all fiscal targets and doubling the meeting and events business at the hotel during this time.

Madone also had the pleasure of serving on the MPI British Columbia Chapter Board as VP of Membership then President Elect, President and Immediate Past President, which concluded on July 1, 2020. She has also served on Destination Greater Victoria’s Sales and Marketing Committee since 2015.

Theresa Ito




Principal, Blue Mountain Solutions
Director at Large

Theresa is the Principal of Blue Mountain Solutions. With more than 30 years of experience in hospitality and tourism internationally, from England to Canada via the USA, Mexico and her homeland of Jamaica, Theresa develops leaders to reach their full potential, assisting them to make sound business decisions and grow strong and engaged teams whilst delighting their guests. She has operated the company for 5 years in Canada and 8 years in England.

Theresa is a dynamic trainer, leadership & team trainer and public speaker, delighted to develop others within in-person groups or remote webinars, meetings or workshops. All delivered with her big smile. Theresa previously held senior leadership positions in Victoria at The Fairmont Empress Hotel, Inn at Laurel Point and Swans Hotel and Brewpub.

Trina White




General Manager, The Parkside Hotel & Spa
Director at Large

Trina White has an extensive background in hospitality with more than 20 years of experience, including 18 years in management roles. Additionally, she teaches at Royal Roads University and Camosun College. Trina specializes in leadership and team building with an acute focus on sustainability in the workplace. She is known for her commitment to integrating environmental practices into everyday business. Trina has been an elected Board member of the Shawnigan Lake Parks & Recreation Committee where she completed 2 years as Chair out of 5 years of service. Trina was instrumental in creating a sustainability committee with fellow peers within the Hotel Association of Greater Victoria in 2018. Trina is currently Vice Chair of Destination Greater Victoria’s Sustainability Committee and a member of Destination Greater Victoria’s Transportation and Destination Management Committee.



General Manager, Best Western Plus Carlton Plaza Hotel

Director at Large

Chris Watson currently manages the Best Western Plus Carlton Plaza Hotel in downtown Victoria, a 108 room and suite hotel with six leased store fronts, restaurant and pub. Chris is a graduate of the University of Victoria, in 2006 with a Bachelor of Science majoring in Mathematics and in 2008 with a Bachelor of Education Specializing in Secondary School in the fields of Mathematics and Science.

After working in School District 62 for four years as a Math and Science Teacher, while continuing to work various positions in hospitality, Chris transitioned his career path to hospitality. Chris worked as the General Manager of the Travelodge Victoria in 2012 before being appointed as General Manager at the Best Western Plus Carlton Plaza in 2013. In 2020 Chris was appointed to the Board of Directors of the British Columbia Hotel Association.

Robert Bettauer




CEO Pacific Institute for Sport Excellence (PISE)
Greater Victoria Sport Tourism Commission Appointee

Currently the CEO for the Pacific Institute for Sport Excellence (PISE), the tennis analyst for Sportsnet and the Chair of the Canadian Tennis Hall of Fame, Robert has an extensive background in senior sport leadership in Canada.  Previous roles also include the President and CEO of the Canadian Sport Centre Ontario and the Director of Tennis Development for Tennis Canada.

As an athlete, Robert has won several national tennis titles and most recently won the Canadian Men’s Senior Singles titles in the 55+ category and was Captain of the National 55+ team representing Canada at the ITF Senior World Tennis Championships in 2014, finishing 11th in the world. As a national coach Robert ran Tennis Canada’s first Western Canadian high performance training centre at UBC and helped coach the Davis Cup team and Canada’s tennis team at the Olympic Games in Seoul (1988) and Barcelona (1992).

An on-going presenter on sport development topics he has a Masters in sport psychology and regularly provides mental training education on how to enhance performance.



Principal, RCA Consulting

Tourism Vancouver Island Appointee

Raymond Chan is Principal Consultant, RCA Consulting, and provides strategic planning and advice to government, industry, and non-profit organizations.

Raymond is also Chief Strategy Officer for the BC Regional Tourism Secretariat, a partnership of BC’s five regional tourism organizations. An MBA graduate from UBC, he has more than 30 years of experience as a senior executive in tourism and government, including serving as Assistant Deputy Minister, Strategy and Policy for the BC government, Vice President, Tourism British Columbia, and Managing Director, Pacific Carbon Trust.

Raymond led the tourism strategies and partnerships around the 2010 Winter Olympics and was part of the executive team that transformed Tourism British Columbia into an award-winning, world leader in tourism destination management. He has served as Governance Chair for Tourism Vancouver Island and is a past advisory board member for the Royal Roads University School of Tourism and Hospitality Management.




Regional Manager, South Vancouver Island, Coastal Community Credit Union
Greater Victoria Chamber of Commerce Appointee

Moira is the Regional Manager for South Vancouver Island with Coastal Community Credit Union, the largest Island-based Credit Union with more than $2.5 billion in assets, 24 branches and 17 insurance subsidiaries across Vancouver Island. Moira is an accomplished professional business manager with many years of progressive experience in the financial services industry.

An active volunteer, Moira believes that by supporting the communities where we live and work, we contribute to the health and vibrancy of our local economy. Having worked in Victoria and across Vancouver Island, Moira is keenly aware of the positive contribution that tourism makes to the economic development and vibrancy of Victoria and the whole of Vancouver Island.

Moira is currently a board member of the Duncan Cowichan Chamber of Commerce; a member of the finance committee of the Greater Victoria Chamber of Commerce and is a member of the business development committee with Community Futures, Cowichan. Past volunteer experience includes housing societies, housing affordability partnership, BIA’s and Chambers of Commerce across the Island.