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Major Events Investment Partnership Program

Destination Greater Victoria collaborates with the local hotel community to provide partnership investment to select major events that support the two groups' mutual business objectives. Destination Greater Victoria administers this Major Events Partnership Program.

Destination Greater Victoria and the hotel community review sponsorship and partnership applications annually. More applications are received than there are partnership funds available so the following information is provided as a guide for the festivals and events community to assess if they are strategically aligned with the objectives of both Destination Greater Victoria  and the hotel community.

Partnership investment will only be considered for festivals or events that:

  • Generate significant measurable overnight stays in paid accommodations (500 room nights minimum)
  • Have a promotional plan in place
  • Promote repeat visitation
  • Contribute to local economic development
  • Promote tourism and the region
  • Preference is given to off-season (January to April, November to December) events
  • Comply with Destination Greater Victoria's process for tracking room blocks through CRM (Customer Relationship Management) technology

Please read the following Program Outline carefully to ensure that your project fits with program criteria.

In order to properly assess all 2019 proposals, there is a strict application deadline for applications of October 31, 2018. Please click here for the 2019 Application Form.

Organizations can submit their application in one of two ways:

By email to: [email protected]


By mail to: Destination Greater Victoria
Suite 200 - 737 Yates Street, Victoria BC V8W 1L6