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Home > IMPACT Speaker - Milena S Nikolova, Chief Behavior Officer, BehaviorSMART

Milena S. Nikolova

Chief Behavior Officer, BehaviorSMART

Milena is a leading expert in human behaviour and travel. She uses knowledge about how people think, decide and act to power improvements in market success and sustainability performance in travel. She and her team at BehaviorSMART support tourism enterprises and destination authorities in achieving goals by understanding and applying smart behaviour changes.

Milena is a frequent speaker at global and regional tourism industry events on topics such as behavior-smart innovation, new traveller behaviors and making sustainability non-negotiable. She is the author of the first book that explores the potential of applying knowledge from behavioural sciences to strategic issues in the travel industry.

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