Home > IMPACT Speakers - Beth Potter


President & CEO, Tourism Industry Association of Canada

Beth Potter is an accomplished leader with over 35 years of diversified provincial and national association experience, with 20 years in the tourism sector. In 2021, Beth joined the Tourism Industry Association of Canada with a vision to heighten the awareness of the industry, and to strengthen the organization's advocacy objectives and results, as the sector works through and post the COVID-19 pandemic. 

TIAC is the national voice of Canada's tourism industry, representing the tourism economy's interests at the national level. An involved leader, Beth will focus on working in partnership with other organizations to advance the policy work that TIAC undertakes on behalf of the industry.  

At the international level, Beth is an active member of the World Travel and Tourism Council (WTTC) COVID-19 Taskforce and Government Affairs working group. 

As a testament to her leadership in the industry, Beth was recently named one of the Top 50 Women in Travel by the Global Business Travel Association.