Holly supports Manitoba Indigenous tourism operators in their product development activities. Her role is to support entrepreneurs and community-owned tourism enterprises in strengthening their business offering to make them more market or export-ready.

Holly is from Peguis First Nation located in Manitoba, where she works and lives with her family. She holds a Business Administration Diploma with a major in Marketing from the Red River College. An entrepreneur herself, Holly believes in building economies for Indigenous people and supporting local businesses in finding success in their endeavors.