The tourism industry has the opportunity to impact global change and lead the world in a new age of environmental and social responsibility.

IMPACT Sustainability Travel & Tourism is presented by a partnership between Destination Greater Victoria, Synergy Enterprises, Beattie Tartan Integrated Communications and Starrboard Enterprises. The title “IMPACT Sustainability Travel & Tourism” was chosen to convey the importance of tourism as an economic driver as well as the large footprint it has on the environment, social and cultural fabric of a destination.


Next Date: January 19-22, 2020

Venue: Victoria Conference Centre



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To annually convene the Canadian tourism industry and its stakeholders focusing on economic, environmental, social and cultural sustainability, and who together will build the positive legacy of tourism in Canada.

The Outcome

Dialogue and recommendations will be captured from this annual conference of thought leaders to produce the IMPACT Conference Proceedings Paper. This paper will be distributed to all attendees to drive forward changes from one year to next. In the time between IMPACT conferences, IMPACT representatives will present the paper at other major tourism conferences throughout Canada – moving our dialogue into action.

Why now?

As we experience a surge in the tourism market in Canada, environmental and social issues continue to threaten the sustainability of our planet and communities. The IMPACT founding partners recognized the urgency and opportunity in convening leaders to have a holistic dialogue about how we can create new partnerships, leverage technology, and change the trajectory of tourism towards a restorative, sustainable industry that Canada will benefit from for decades to come. This future-oriented discussion is timely and, until now, has not been convened within the tourism industry on a national scale. 

As conference organizers, we believe through conversation, inspiration and collaboration we can position Canada as a global leader in sustainability and innovation in tourism and drive a competitive advantage for the future. This is the legacy we hope to create from the IMPACT Sustainability Travel & Tourism Conference.



How is this Conference Different?

IMPACT is the first conference in Canada to bring together a wide variety of leaders from travel and tourism, government, academia, First Nations and NGOs to share knowledge and dive deep into the issues of sustainability and innovation. We promise an inspiring program, with practical components and takeaways while going deep into the subject matter. 

Program Details

Day of IMPACT Tours

Learn and Network in Victoria, BC

Victoria is a global tourism destination with sustainability at the core of its tourism product offering. Victoria has many LEED-certified hotels, carbon-neutral hotels and airlines, attractions with advanced sustainability and give-back programs, and many unique small business stories where profitability is driven by sustainability. And with 3.6 million annual overnight visitors, Victoria is proof that high-volume tourism can co-exist with sustainable product offerings.

As host city, Victoria offers valuable networking and learning experience for all delegates, with pre-conference Day of IMPACT tours, two and a half days of technical talks, interaction, special events and more – all in a beautiful natural environment that will inspire delegates.


"Thank you for a great conference. This one sets the bar for real conversations and future issues in sustainability." - Mun Bagri, 2018 IMPACT attendee

"Very well organized event with quality speakers and presenters. A well-rounded agenda." - 2018 IMPACT attendee

"It was a great learning experience, and it gave me a lot to take back to the companies I work with." - 2018 IMPACT attendee

"Fabulous format... this forum of learning and contributing simultaneously seems to increase the value of this conference for individuals and the industry overall." - 2018 IMPACT attendee

"Collaboration stories were among top highlights. Lots of practical how-to's. No vague speak. Loved the candid talk throughout."  - Doug O'Neil, Freelance Journalist

"Congrats to IMPACT and all participants on a successful conference! Happy to see the fantastic sharing of ideas to create a thriving and more sustainable tourism sector." - Honourable Lisa Beare, Minister of Tourism, Arts & Culture

Contact Us

Questions about IMPACT? Contact Alexandra Eady, Manager, Major Events & Conferences. Or visit the Resources section of this site.


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JANUARY 20-23, 2019