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David McKenna

President, Banff Jasper Collection by Pursuit

David Charles McKenna is president of the Banff Jasper Collection by Pursuit (formerly Brewster Travel Canada). David is also currently serving as Vice Chair of the Tourism Industry Association of Canada Board of Directors.

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David is a native of Ottawa, Ontario where he pursued Biotechnology at Carleton University (1987-90) and served as Vice President Academic (89/90) of the Carleton University Students' Association. With a passion for the outdoors, David traveled to Banff, Alberta in 1991, and spent the next seven years leading various hospitality teams and Ski Patrol duties at Sunshine Village prior to undertaking several entrepreneurial ventures. Re-entering the corporate world, David honed his hospitality skills as Director of Food & Beverage at the Rimrock Resort Hotel and Director of Operations with the Delta Lodge at Kananaskis. David was honored to first join the Pursuit team in 2006 as General Manager of the Mount Royal Hotel and in 2008 led the hospitality and attractions team as Vice President.

David has played a critical role in projects including the approval and construction of the Glacier Skywalk, the Banff Gondola expansion, as well as the acquisition and integration of the Banff Lake Cruise, Elk & Avenue Hotel (formerly Banff International Hotel) and Maligne Lake Tours. David is a dedicated member of the Canadian Tourism and Rocky Mountain communities and serves on the Board of Directors for many groups including the Tourism Industry Association of Canada (TIAC), Canadian Passenger Vessel Association, and the Banff Community Foundation. In 2017 Dave was elected Vice Chair to TIAC. 

In February 2014 David was invited by the Prime Minister of Canada, to act as the Tourism Industry representative for the Canadian Trade Delegation to Mexico, and in 2018 he was a trade representative on Minister Chagger’s Tourism Trade Mission to China. David has represented the tourism industry in Ottawa on numerous occasions and presented to the Standing Committee on Finance, FINA. David is a sought after public speaker and panelist on topics ranging from product development, innovation and sustainable tourism to complex construction and philanthropy projects. 

David’s expertise has been recognized in various constituencies for great product and services innovation within the tourism industry. From hotels, food and beverage, fixed asset, attractions, retail, transportation and interpretive engagement, David brings a new vision centered around experiential product development and integration. Recognizing that no segment of the industry stands alone in overall successful strategic planning, David works with many advocacy, industry segment and marketing agencies to achieve multi-dimensional and vertical alignment and increased dialogue that will lead to innovative new service or product delivery models. These innovative and integrated approaches also focus on the core human elements in terms of colleague development, recruitment and with a particular interest in greater engagement of the regional First Nations as potential industry partners.

In November 2017, Brewster Travel Canada rebranded to Pursuit, unifying a collection of inspiring, unforgettable adventure travel experiences.

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CANADA’S CONFERENCE ON SUSTAINABILITY AND INNOVATION IN TOURISM

JANUARY 20-23, 2019

 

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