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Shannon Guihan

Director, Bannikin Travel and Tourism

A tourism development expert, Shannon has more than 15 years of international experience working at multiple levels of tourism development and delivery.

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As Bannikin Director, Shannon manages the strategic direction of one of North America’s leading travel consultancies, a firm that works hand in hand with travel businesses and destinations as they navigate the tourism development life cycle.  

Shannon’s primary focus is on smart destination management, and the impact that travel and tourism providers play destinations globally. Her clients benefit from her guidance and in-depth knowledge of both niche and large-scale tourism delivery models. With extensive product development experience, and a strong focus on sustainable tourism, Shannon is often called on for destination development projects targeted at the Canadian, US and UK markets. 

Shannon regularly presents at and participates in key industry forums and special committees including PATA, ATTA, UNWTO, WTTC, Tourism Cares and the Coalition for Ethical Wildlife Tourism. She was recently recognized by Canadian Traveller Magazine as a Top 40 under 40 in the Canadian travel industry. She holds an MSC in Tourism and Environmental Management, where she focused on integrating the principals of sustainability into tourism businesses and destination development work.

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CANADA’S CONFERENCE ON SUSTAINABILITY AND INNOVATION IN TOURISM

JANUARY 20-23, 2019

 

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