Home > Impact Sustainability Travel & Tourism > IMPACT Speakers II > IMPACT Speakers - Brenda Holder
Brenda Holder

Chair, Indigenous Tourism Association of Canada

Brenda Holder was born and raised in the Rockies in Jasper National Park and is pleased to follow her lineage as a traditional Cree/Iroquois Métis guide from the Kwarakwante of Jasper. She is a Professional Interpretive guide and is an active advocate of Indigenous Tourism.

Brenda Holder

Brenda has spent the last 19 years in tourism and has served on many Aboriginal Tourism Advisory Boards and is presently the Chair for the Indigenous Tourism Association of Canada (ITAC), and Chair for the new Alberta Chapter Indigenous Tourism Alberta (ITA).

Brenda’s main passion is Traditional Medicine and she uses that and other cultural knowledge to build quality programs for guests taking part of her tours and programs. Brenda has spent much of her career as a guide to connect people to the land through Indigenous eyes and through learning about the medicines gifted to all people.

Her accomplishments are extensive resulting in many prestigious awards for her work in using her company both in the entrepreneurial spirit and in educating the public about Métis culture.

Brenda is a past member of the Métis Women’s Economic Security Council for the Ministry of Indigenous Affairs. In addition, she is a board member for the Interpretive Guides Association and represents Aboriginal Interpretive Guides. She is the Chair for the Indigenous Tourism Association of Canada (ITAC) and is the Alberta Director, in addition to being the Chair of Indigenous Tourism Alberta, a newly formed organization under ITAC.

Brenda is most often found guiding clients into the high alpine zones of the Rockies, running Traditional Camps or conducting team building programs down in the valley bottoms. She is happy to share her knowledge with any Indigenous person desiring to break into the world of Tourism.


Back to all speakers