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IMPACT plenary session
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Katie Briscoe

President, MMGY Global

Katie Briscoe is the President of MMGY Global, the world's largest, fully integrated agency, specializing in tourism and hospitality. 

Katie Briscoe is responsible for the development of core marketing services and talent along with helping to lead MMGY Global’s strategic growth through acquisition. In addition to being part of the global leadership team, Katie oversees the

Katie Briscoe, a speaker at Impact 2020 in Victoria BC

operation of the company’s integrated marketing communications brand, MMGY, which offers clients around the world full-service support, including brand planning, content and creative development, media planning and buying, marketing technology and data, CRM, and analytics. She also oversees the company’s North American PR, social and experiential brand, NJF.

Katie has spent over a decade with MMGY Global, leading strategic work for clients including Club Med, Marriott International, Destination DC, Namibia Tourism, Sixt Rental Car and Wyndham Hotel Group. She is currently a member of the Hospitality Sales & Marketing Association International (HSMAI) Americas Board as well as the recipient of the organization’s 2017 Chair’s Leadership Award. She has been named to the Expedia Select Board and is a designee to the Visit KC marketing committee.

 

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