Leslie Bruce

President & CEO, Banff & Lake Louise Tourism

Leslie Bruce has led the team at Banff & Lake Louise Tourism for close to five years as President & CEO, inspiring the world to experience the indelible awe of Banff and Lake Louise. Through engaging members and partners across the destination, the organization is a primary driver of the tourism economy in the Canadian Rockies. 

Leslie Bruce

With over 15 years of experience in the travel industry, Leslie has a track record of strong leadership, sustainable growth, and innovative strategy. Before joining Banff & Lake Louise Tourism in early 2015, Leslie launched the Canadian division of Spafinder Wellness 365, the world’s largest marketing, media and gifting company for the wellness industry. Her past experience also includes being a member of the executive management team of TUI Education North America, a division of TUI Travel Group, where she led the Sales and Marketing functions for Quark Expeditions, TUI’s polar cruising brand. She has also served as Chief Operating Officer for luxury tour operator Butterfield & Robinson.

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