CANADA’S CONFERENCE ON SUSTAINABILITY AND INNOVATION IN TOURISM
JANUARY 19-22, 2020
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Professor at the School of Hospitality, Food and Tourism Management, University of Guelph & President, Tourism Environment
We are proud to announce Marion Joppe as co-chair for IMPACT 2022. Marion is a Professor at the School of Hospitality, Food and Tourism Management, University of Guelph, and President, Tourism environment.
She received her doctorate in Law and Economics of Tourism from the Université de Droit, d’Economie et des Sciences d’Aix-Marseille III (France), where her research focused on government intervention in tourism, and the approaches taken by different political systems and countries. She specializes in destination policy, planning, development, and marketing, and teaches responsible tourism on three continents.
Prior to joining academia, she gained broad tourism industry experience in both the public and private sectors, holding senior positions in tourism with the Ontario Government, the Organization for Economic Cooperation and Development, financial institutions and tour operators. Throughout, she has engaged with the tourism industry by leading diverse organizations such as Heritage Toronto, the Ontario Tourism Education Corporation, the Tourism, Recreation and Economic Opportunities Workgroup of the Waterfront Regeneration Trust, the Tourism Committee of the Toronto Board of Trade, Destination Ontario’s Metrics Committee, and both the Canadian Chapter and the International boards of the Travel and Tourism Research Association. She has also been a member local, provincial and federal task groups, committees, and boards, ranging from the Green Tourism Association to the Tourism Industry of Canada working on a national responsible tourism approach, and Destination Canada, where she helped create the concept of Signature Experiences.
Examples of some of the major initiatives she has led include the community‑driven tourism and waterfront revitalization strategies, nodal developments, and projects captured in the Waterfront Regeneration Trust’s “Tourism, Recreation and Economic Strategy for the Lake Ontario Greenway”; developing Halton Region’s tourism strategy, focusing on supporting the Region's sustainability goals and objectives; and the “Study of Innovative Best Practices to Foster Place-based Tourism Development in Ontario’s Rural Communities", funded by the Ontario Ministry of Agriculture, Food and Rural Affairs that provides Ontario’s rural communities with the direction required to foster sustainable economic growth.
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