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Economic Impact

Tourism is a crucial economic sector for Greater Victoria and a study commissioned by Destination Greater Victoria reveals some surprising statistics that show how a decline in tourism would have decisive consequences for the city as a whole.

Direct employment in the tourism sector provides almost 22,000 jobs in Greater Victoria, which does not include jobs indirectly linked to tourism such as industries supplying products and services to hotels, transportation and attractions.

To provide Destination Greater Victoria Members with the most up-to-date tourism trends and statistics, Destination Greater Victoria conducts ongoing research projects, often in partnership with various industry partners and Tourism British Columbia.

Grant Thornton LLP prepared a high-level assessment of estimated impacts related to potential declines in tourism activity and spending in Greater Victoria. Rather than conducting a traditional economic impact study that estimates total output, gross domestic product, and direct and indirect impacts, Tourism Victoria has estimated the impacts to Greater Victoria businesses and the local economy that could result if tourism activity, as reflected in visitor spending, were to decline.

Read the report here: Tourism Activity and Spending in Greater Victoria

Data based on Chemistry Consulting Group Inc. is featured in the monthly Victoria Tourism Bulletin. Historic data featuring statistics regarding Hotel Average Occupancy, Average Daily Room Rate, RevPAR, BC Ferry Traffic, Victoria International Airport Passengers and Victoria Conference Centre Delegate Days.

Victoria Tourism Bulletins and Statistics

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