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    Home > Research and Insights

    Destination Greater Victoria provides research tools and resources to help members gain a wide range of insights about overnight visitors to our region and the value of tourism to Greater Victoria's economy.

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    Research Tools and Resources

    Crystal Garden event
    Destinations International Event Impact Calculator

    Used for assessing the value and contribution of events to Greater Victoria’s economy, key results include business sales generated, jobs supported, contributions to federal, provincial and local taxes and event ROI.

    Calculator Guide »
    2019 Visitor Survey

    Destination Greater Victoria recently completed a full-year program of visitor-focused research.

    Survey Report »
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    COVID-19 Impacts, Scenarios and Travel Recovery

    Articles, websites and downloadable resources on COVID-19 impacts, scenarios and travel recovery.

    COVID-19 Articles and Research »
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    2018 Economic Impact of Tourism

    This report was prepared by InterVISTAS Consulting Inc. and estimates the economic impact of tourism in 2017.

    Report »
    Statistics Canada Overnight Visitors Surveys

    Statistics Canada collects information about overnight travel to Canada by United States, International and Canadian residents.

    Stats Canada »
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    Key Statistics for Victoria's Tourism Industry

    Each month, Chemistry Consulting prepares a report on key statistics for Victoria’s tourism industry.

    Reports »

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    Additional Resources

    A number of organizations conduct research on various aspects of the tourism industry, providing industry partners with information to enhance the effectiveness of future marketing and development projects:

    Contact Information

    If you would like further information about Destination Greater Victoria's research activities and resources, please contact:

    Graham Wallace
    Manager, Governance, Research and Evaluation
    778-587-5235
    [email protected]

    Bruna Kopik
    Business Research Specialist
    250-414-6987
    [email protected]