Key statistics for Greater Victoria’s tourism industry, such as accommodation metrics, unemployment rates, travel intent, community sentiment, and business events. Updated weekly.

Articles, websites and downloadable resources on COVID-19 impacts, scenarios and travel recovery.

Destination Greater Victoria recently completed a full-year program of visitor-focused research.

This report was prepared by InterVISTAS Consulting Inc. and estimates the economic impact of tourism in 2017.

Each month, Chemistry Consulting prepares a report on key statistics for Victoria’s tourism industry.

Statistics Canada collects information about overnight travel to Canada by United States, International and Canadian residents.

Information from 12 source markets to Greater Victoria, such as population characteristics, income, employment and insights from the 2019 Visitor Survey.

Used for assessing the value and contribution of events to Greater Victoria’s economy, key results include business sales generated, jobs supported, contributions to federal, provincial and local taxes and event ROI.