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Executive Team

Paul Nursey

Paul Nursey

President and CEO of Tourism

Paul Nursey joined Tourism Victoria in January 2014. He is an experienced and respected senior tourism leader and progressive tourism marketing, strategy and branding expert with 20 years of tourism-related leadership and management experience.

He has held leadership positions with the Canadian Tourism Commission, Rocky Mountaineer Rail Tours, Mount Seymour Resorts and Tourism Vancouver — the Greater Vancouver Convention and Visitors Bureau. Widely regarded as one of Canada’s top tourism policy minds, Paul serves on the board of the Tourism Industry Association of British Columbia as the Policy Committee Chair, and the Tourism Industry Association of Canada as the Advocacy Committee Chair.

Paul holds a degree in Regional Planning from Simon Fraser University, has completed the Executive Development in Tourism program from the University of Hawai’i at Mãnoa and is currently tackling an online MBA program with the University of Massachusetts Amherst.

During his tenure at Tourism Victoria, Paul has transformed the organization using the Balanced Scorecard performance management framework. In 2016, Paul successfully negotiated a new funding relationship with local hoteliers, the City of Victoria and Province of B.C. that enables Tourism Victoria to better execute strategic planning over the medium term. Under Paul’s leadership Tourism Victoria has also assumed responsibility in a natural evolution with Sporthost Victoria to partner on sports tourism in Greater Victoria. He has also overseen increased conference business and off-season visits to the destination.

 

 

 

 

 

 

 

 

 

 

Paul Hawes

Paul Hawes

Chief Marketing and Distribution Officer

Paul Hawes has more than two decades of progressive tourism marketing and sales experience, including a leadership role helping Destination New South Wales successfully grow its European presence. Hawes brings a unique perspective to Tourism Victoria, having worked in the private sector as well as with corporate hotels and Destination Marketing Organizations. Hawes’ comprehensive knowledge of inbound marketing and digital platforms is helping Tourism Victoria meet its strategic objectives. 

Before joining Destination New South Wales, Hawes served for eight years at the Canadian Tourism Commission where he had experience across all international markets as well as taking on a special assignment to activate the Calgary Stampede’s 100th anniversary in 2012. He held management roles at Travel Alberta International, Fairmont Hotels and Resorts, Resorts of the Canadian Rockies and Banff Caribou Properties. 

 

 

 

 

 

 

 

 

Miranda Ji

Miranda Ji

Vice President of Sales, Victoria Conference Centre, Business Events Victoria

Miranda Ji has  extensive sales and hospitality experience, having worked in senior sales management roles with the Victoria Marriott Inner Harbour and Starbucks.

Ji joined Tourism Victoria as Corporate Sales Manager in Vancouver before moving to Victoria to take on the role of Director of Sales, Victoria Conference Centre and Business Events Victoria. Her outstanding sales results and proven leadership led to her current role with the organization. 

Ji completed a degree in Education from the University of Victoria. She holds the Certified Meeting Professional designation from the Convention Industry Council, and the Certified Association Sales Executive designation from the Professional Convention Management Association.

Ji has also served as Vice President of Partnerships while on the board of Meeting Professionals International’s B.C. Chapter, and as Director at Large on the Vancouver Island South Film and Media Commission.

 

 

 

 

 

 

 

 

 

 

 

 

Tracey Sims

Vice President of Major Events and Conferences

Tracey Sims is an experienced hotelier with over 30 years in the hospitality industry, including experience in food and beverage, operations and as a financial controller.

Sims has a proven record in leadership, strong human resources and finance experience and extensive business acumen. In 2017, she was recognized as General Manager of the Year (Harbour Towers) by Crescent Hotels & Resorts who manages over 100 hotels located in the USA and Canada.  Under her leadership the hotel was also recognized as having the Revenue Management Team of the Year (2016). Born and raised in Victoria she has strong ties to the community and enjoys volunteering with local organizations. Sims holds a Masters Certificate in Leadership with a focus on Finance and Revenue Management through Cornell University.