Shae Bird is the Chief Executive Officer of Indigenous Tourism Alberta, responsible for the development and growth of Alberta’s Indigenous tourism industry.

As the CEO, Shae has been responsible for steering ITA through one of the most difficult times in tourism history. Through his leadership, ITA has created the Indigenous Tourism Alberta Strategy 2020-2024 to drive its business, while growing ITA’s members to more than 180. Additionally, Shae has secured necessary funding grants to stabilize Indigenous businesses during COVID-19, including the Stimulus Relief Fund which provided relief to more than 80 businesses alongside Provincial and National partners.

With education through the Masters in Tourism Management from Royal Roads University and corporate experience that covers strategic planning, organizational renewal, operations management, government relations and capital project oversight, Shae is now proud to call Treaty 6 & Metis Region 4, Edmonton, Alberta, home. Shae has quickly become recognized and respected as a leader in Indigenous tourism across Alberta and Canada with interview requests, speaking roles and involvement in multiple economic recovery task forces across Alberta.