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A couple enjoys a sunset paddleboard along Victoria's Upper Harbour
Home > Destination Master Planning

Destination Master Planning

Destination Master Planning (or Destination Development) is a collaborative process that strikes a balance between quality of life for residents, financial value to the region, and optimal social and environmental impacts- achieved through responsible and sustainable tourism growth.

In November, 2022, Destination Greater Victoria started work with MMGY NextFactor to develop an integrated Tourism Master Plan for Greater Victoria. This plan will guide strategic planning, development and initiatives over the next 10 or more years.  

Have your say! Residents of Greater Victoria can participate in the Master Planning process.

Join us at an upcoming public townhall-style engagement session:


May 31, 4:30pm – 6:30pm Royal Roads University Boat House, 2005 Sooke Rd.

Saanich Peninsula

June 1, 10am – noon Saanich Fairgrounds, The Gallery, 1528 Stellys Cross Rd.


June 1, 4:30pm – 6:30pm Victoria Conference Centre, Salon A, 720 Douglas St.

Complete the online survey before June 30, 2023. The survey takes approximately 10 minutes to complete. Participants can complete the survey once per IP address.

Take the Survey Now

or follow the QR Code below:


By developing a comprehensive destination master plan for the region, and working collaboratively with residents and stakeholders, we will increase competitiveness, ensuring Greater Victoria remains one of the top destinations in the world.  Destination Greater Victoria is responsible for promoting our region as an attractive travel destination, safeguarding Greater Victoria’s reputation as a dynamic place to live and work, creating economic opportunities and a better quality of life for all residents.