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Paul Nursey

CEO, Destination Greater Victoria

Paul Nursey joined Destination Greater Victoria in January 2014. He is an experienced and respected senior tourism leader and progressive tourism marketing, strategy and branding expert with 20 years of tourism-related leadership and management experience. He has held leadership positions with the Canadian Tourism Commission, Rocky Mountaineer Rail Tours, Mount Seymour Resorts and Tourism Vancouver — the Greater Vancouver Convention and Visitors Bureau.

Paul Nursey

Widely regarded as one of Canada’s top tourism policy minds, Paul serves on the board of the Tourism Industry Association of British Columbia as the Policy Committee Chair, and the Tourism Industry Association of Canada as the Advocacy Committee Chair.

During his tenure at Destination Greater Victoria, Paul has transformed the organization using the Balanced Scorecard performance management framework. Successes to date include accommodation occupancy rates increasing from 66% in 2014 to 76% in 2018, with seasonality significantly reduced. In 2016, Paul negotiated a new funding relationship with local hoteliers, the City of Victoria and Province of B.C. that enables Destination Greater Victoria to better execute strategic planning over the medium term. Under Paul's leadership Destination Greater Victoria has assumed responsibility in a natural evolution with SportHost Victoria to partner on sports tourism in Greater Victoria. He has also overseen increased conference business including co-founding the IMPACT Sustainability Travel & Tourism Conference.

Paul has led the transformation of Destination Greater Victoria to an organization focused on sustainability through attracting high yield customers, promoting Greater Victoria attractions outside of the downtown core and embracing innovation of small business. Destination Greater Victoria also recently became certified “carbon friendly” by Offsetters and is working towards a “carbon neutral” designation by 2021.

Paul holds a degree in Regional Planning from Simon Fraser University and has completed the Executive Development in Tourism program from the University of Hawai’i at Mãnoa. He has also completed the Institute of Corporate Directors Not-for-Profit Governance Essentials Program and is currently enrolled in the full Directors Education Program.

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