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A Grayline City Sights Hop On, Hop Off Tours bus passes the BC Parliament Buildings
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Our business is to promote yours. Destination Greater Victoria collaborates with members to grow and strengthen their businesses. What’s good for Victoria’s businesses is great for the community and the amazing people who live here. We have the support of an engaged, deeply committed staff guided by a strong Board of Directors and a highly accomplished executive team.

Members enjoy exclusive advantages! Learn moreJoin now or contact the Member Services team.

Destination Greater Victoria is a not-for-profit membership-driven organization representing businesses and organizations that either are directly tourism-focused or support tourism activities. As the Greater Victoria's Visitor and Convention Bureau, we work in partnership with over 950 members and municipalities across Greater Victoria and surrounding communities on Vancouver Island. Tourism is an estimated $1.9-billion-dollar industry in Greater Victoria and accounts for almost 22,000 jobs.

Destination Greater Victoria's core mandate is to market Victoria as a tourism and events destination. Memberships help us inspire the world to experience our beautiful destination and bring business to your front door!


A group of friends arrives at Phillips Brewing and Malting Co.'s tasting room
Advertising Opportunities
Drive customers to your website before they even set foot in Victoria!
A young couple checks in at Abbigail's Hotel in Victoria, BC
Member Resources
As a member of Destination Greater Victoria, you gain immediate access to millions of visitors through our successful and established sales and marketing channels.
Crowds of people walking by the side of the harbour.
Events & Development
A major part of Destination Greater Victoria's commitment to support its members is to encourage them to connect with the many services and advantages it offers.
A family examines a t-rex at Dino Lab Inc. in Victoria, BC
Digital Asset Management Library
We believe that every picture is worth a thousand words and we are proud of the stories that the images found here tell.
Meet Our Team
The team can assist you with information for developing itineraries and/or product ideas, familiarization tour participation and trade show details.
Contact Us

Membership Matters

It all starts with membership! Destination Greater Victoria practices a strategic approach to building business that is supported by an engaged staff that are deeply committed to learning about our member businesses and how we can best promote them.
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